MRT negotiates with distributors knowing the imports behind every tariff code

Moreda Riviere Trefilerías (MRT) is the leading fencing manufacturer in Spain and one of the main references in Europe. It makes its own wire, from wire rod with at least 85% recycled ferrous material.

With more than 150 years of experience, MRT serves residential, professional, industrial and agricultural customers in more than 60 countries.

Import volumes, tariff code by tariff code

MRT’s main daily use of xNova is to analyse import volumes under the tariff codes it works with. “The ability to contrast market information that we cannot access through other means proves extremely valuable in understanding the trade dynamics,” says Eugeni Vilar, Export Area Manager at MRT.

That knowledge removes the need to research markets through clients, competitors or trade fairs. “The knowledge we gain provides us an advantage when negotiating with distributors and tackling challenges such as quota exhaustion.”

Prospecting and checking prospects

The team also prospects in xNova, looking at what unmanaged potential clients import. And when it finds a prospect elsewhere, it checks in xNova whether that company is already importing.

Unit prices for Latin America

Eugeni also highlights the unit prices xNova shows for the Latin American market. “This information assists us in establishing a working pricing strategy.”

“xNova helps us overcome one of our biggest barriers to exporting, not knowing the state of a market.”