For Bodegas Olarra, xNova is a trade telescope with the astronomer included

Bodegas Olarra is a family winery founded in La Rioja in 1973 and now in its third generation of winemakers. It makes wines from DOC Rioja, DO Ribera del Duero and La Mancha, sold in markets across Europe, America and Asia.

“For us, xNova is an international trade telescope with an included astronomer service,” says Oscar Urrutia, Export Director at Grupo Bodegas Olarra.

Keeping track of partners in every market

The winery uses xNova to control and monitor its current business partners in each international market. It sees how they buy, so it can manage those relationships better and keep a steady flow of its wines abroad.

“xNova has streamlined our processes of monitoring and tracking our current business partners, enabling us to maintain more effective management of our business relationships worldwide,” Oscar explains.

Prospecting where the potential is

The same data helps Bodegas Olarra explore new countries and judge their potential before investing in them.

“With xNova we have saved time and resources, putting our efforts in more promising markets,” Oscar says. “Thanks to its intuitive interface and comprehensive database, xNova has allowed us to make informed decisions in a diverse and ever-changing international trade environment.”