Hongos de Zamora finds the importers who buy its products, and those likely to

Hongos de Zamora sells premium wild mushrooms and truffles from the forests of Zamora: fresh boletus, chanterelles and black trumpets, plus dried, frozen and truffle-based gourmet products. It works with local foragers who pick only the best mushrooms at peak freshness.

This year the export team has ambitious turnover goals, including launching its frozen and canned lines in the US and Latin America.

Importers who buy, and importers who could

“xNova helps me find not only those companies that already buy our product, but also those that have a profile that is likely to do so,” says Susana Carrasco, Sales Specialist at Hongos de Zamora.

A search in three steps

Susana starts by searching for the company’s products. Then she filters by the suppliers’ country of origin and reviews each importer’s latest transactions, to judge how active it is and how varied its products are.

That leaves a list of active companies with the right profile. With the contacts feature, she reaches the decision makers at each one directly.

“xNova allows us to see, at a glance, who the best importers are for our products, ensuring that every contact is strategic. It’s a crucial tool for achieving our international growth goals.”