Molino del Genil finds the smaller distributors with the most potential

Molino del Genil was founded in Seville in 2007 to bring olive growing, processing and sales together. It sells high-quality bulk extra virgin olive oil in every packaging format and has won many national and international awards.

Better ways to find distributors

Price is the biggest hurdle for olive oil exports, but the team saw plenty of room to improve how it found international distributors. “With a simple search, I find all the importers,” says Gabriel del Castillo, Export Manager at Molino del Genil. “I filter for a specific period and a specific oil: olive, avocado, or grape seed.”

The filter by country of origin matters most, because Spanish oil has little in common with oil from other countries. Gabriel also uses xNova to check what an importer tells him, such as its suppliers and how often it buys.

Lesser-known distributors, higher odds

“Piece by piece, you make a loaf of bread,” Gabriel says. “In the end, it’s the lesser-known distributors who have the greatest potential, and xNova is where you can find them.”

“Thanks to the platform, I can find out who is actively importing, who may be more interested in having conversations. It is the perfect tool for identifying potential customers as a salesperson.”