Piedra Paloma halved the time it spends finding distributors

Piedra Paloma extracts and sells natural stone and is known internationally for its white marble. It combines modern design with traditional craftsmanship for residential, commercial and industrial projects.

From 50 sources to one

Finding new importers used to mean searching Google and stitching together scattered results, then hunting for the purchasing manager’s contact details. “I used to need 50 different sources of information to gather the insights and data I was looking for,” says Ángeles Camero, Export Manager at Piedra Paloma.

“Now, I just simply need to search my product in the platform and select my target markets to get what I need. This way I’ve cut in half the time I spend searching for new distributors.”

Distributors in the US and the Nordic countries

Ángeles searches for importers of natural stone, limestone or calcareous stone and narrows the search to a market, such as the Nordic countries. She then reviews each company’s products, in xNova and on its website, and contacts those that fit.

A 20% response rate

“Thanks to the platform’s contact functionality, we get a response rate of about 20%, as we get the contact from the purchasing manager and not just any generic email,” Ángeles says.

“xNova is an all-in-one platform, I no longer need to be visiting 50 different sites.”