Super-Ego Tools built its export prospecting around xNova
- Industry
- Pipe and welding tools
- Sells to
- Heavy industry, oil and gas
- Markets
- Europe, LATAM, USA, Middle and Far East
- Employees
- 51 - 200
- Uses xNova for
Super-Ego is a leading Spanish manufacturer of industrial tools for pipes and welding, used in the chemical, oil and mining industries. It controls the whole process, from raw materials to packaging and distribution.
A prospecting strategy built on xNova
“Our export market prospecting strategy is built around the xNova platform,” says Luis Baelo, Export Manager for the USA at Super-Ego Tools. The team uses it to find new clients and quickly locate the right contacts inside target companies.
“We use the xNova platform to prospect the market, allowing us to gain speed in finding the right contact in the right company.”
Faster lead generation, with the sales team on top
With xNova, Super-Ego has sped up lead generation and saved time and resources in prospecting. Luis is clear that it is not magic on its own: the sales team follows up every lead the platform generates.
“It’s the fundamental tool for the sales teams to focus on adding value.”