Esnova reads each country’s imports before it competes there

Esnova makes industrial shelving in Gijón, Asturias, from small document shelves to large self-supporting and automated warehouses. It sells through distributors, and about 70% of its sales are international.

In-depth analysis of each market

“The platform provides us with the capability to conduct in-depth market analyses,” says Marcos Díaz, Key Account Manager at Esnova. Analysing a country’s imports helps the team understand the market and decide its export strategy.

Competitors and current distributors

Esnova also uses xNova to analyse its competition and each market’s current distributors, where Chinese products have a strong presence. That is hard to do any other way, especially in countries where regulations are not always followed.

“In a few words, xNova is an intuitive and straightforward platform that provides us with a wealth of data,” Marcos says. “Through it, we can achieve significant insights when analyzing a country’s imports, which is crucial for our export operations.”