Omega Spice reaches US purchasing managers directly with xNova

Omega Spice was founded in Murcia in 1998 and produces spices, herbs and dehydrated vegetables for large food companies, with paprika as its flagship. It has a 9,000 m² industrial complex and suppliers in 17 countries, and more than 95% of its sales go abroad.

Every company importing its products

“The information provided by xNova is very complete and detailed,” says Eduardo Romero, Export Manager at Omega Spice. “We can find information on the volume of imports, the main importers and the products imported.”

The team lists all the companies that import its products, qualifies them and prioritises the most promising.

Straight to the purchasing manager

The contacts feature gives the purchasing manager’s name, job title, email and often phone number. That has cut the time spent researching and contacting prospects, so the team can focus on relationships and closing deals.

“Thanks to xNova, we have been able to find new contacts in the United States,” Eduardo says. “We have initiated conversations with several importers and are in the process of closing commercial agreements.”