Teixpac reads its competitors in the US one day a week with xNova

Teixpac distributes packaging machinery and materials for the food industry in Spain, Portugal, North Africa and Latin America, with more than 40 years of experience in food packaging.

In a market where quality and price are often similar, Teixpac stands out for its after-sales service and a large stock of machines, which means fast deliveries.

One day a week on the US market

“We spend at least one day a week researching our competitors’ developments in the U.S. market,” says Joan Flotats, Export Manager at Teixpac.

That work showed the team something it could not see before. No single company in its industry dominates most markets. Each competitor excels in one.

“It is the tool that allows you to read your competitors and understand each market potential,” Joan says.

Reading how rivals are positioned

With xNova, Teixpac analyses data and trends to see how its rivals are positioned in each market, and adapts its own strategy to stay a step ahead.

Market potential before expansion

The team also uses xNova to gauge each market’s potential and spot emerging opportunities. That feeds decisions on where to expand and which products to add.

xNova also shows which distributors are trusted in each market, a starting point for strong relationships and a reliable supply chain.

“xNova is fundamental for understanding the state of a market, something that has always been a major barrier to our exports.”